Monday October 7, 2019
The reports are in for #DenseBreastDay performance and we logged well over 30,000 reach/impressions. We are very pleased with the results; see some of the details below!
Total day reach: 13,123 Top post: “Your Breasts. Your Health.”
Total day impressions: 17,415 Top tweet: “A new law will soon require notification…”
There was good press around the event, as well. In addition to major industry media, the DB-I press release was also picked up by 137 non-industry media outlets. Our thanks to all of you who posted, re-tweeted and liked our #DBD posts, including Joan Lunden, who re-tweeted three of our tweets. We look forward to #DenseBreastDay 2020!
American Journal of Roentgenology (AJR) Publication: Dense Breast Ultrasound Screening After Digital Mammography Versus After Digital Breast Tomosynthesis
Researchers at Brown University reviewed results of technologist-performed handheld ultrasound in supplemental screening of women with dense breasts after implementation of Rhode Island’s density inform legislation went into effect in October 2014. They found that additional ultrasound cancer detection after tomosynthesis was 3.0/1000 women screened, which was similar to the number of additional cancers detected after 2D mammography at 3.5/1000 women screened (p=0.999). Median size of invasive cancers seen only on US was 1.0 cm.
ESR President and DB-I Education Ambassador for Croatia
Our congratulations to Professor Boris Brkljačić, ESR President and DB-I Education Ambassador for Croatia, for obtaining Honorary Membership of the Irish Faculty of Radiologists during their Annual Scientific Meeting!