JoAnn Pushkin, Executive Director, has authored/coauthored educational courses, articles, grants, and speaks on the topic of breast density and inform efforts. She learned of her own breast density's masking effect on her mammogram after finding a palpable lump which went undetected by mammography several years in a row. Ms. Pushkin's initiative and advocacy served as inspiration for New York State's Breast Density Inform bill, signed into law in July 2012. On the federal level, Ms. Pushkin led the efforts for both the introduction of the Federal Breast Density and Mammography Reporting Act, as well as the FDA’s Mammography Quality Standards Act regulatory amendment consideration, on whose behalf she was invited to testify and organized advocacy efforts to support. She is also cofounder of the advocacy group DENSE (Density Education National Survivors’ Effort) and founder of DENSE NY which work to ensure that women are notified of their own breast density.