#WorldDenseBreastDay Analytics, News from The Netherlands
Oh, What a World Dense Breast Day!
- World Dense Breast Day Campaign Delivers Impressive Results: The campaign generated massive awareness reaching 53.6 million unique viewers across social media, web and news platforms. The hashtag sparked nearly 4,000 mentions and drove 76,200 interactions (likes/shares) across all platforms. The numbers demonstrate significant public engagement with the dense breast tissue awareness message.
- DBI’s Owned Accounts Showcase the Power of an Engaged Community: While the broader campaign reached tens of millions, DBI’s own social channels revealed the exceptional quality of our dedicated audience. Most notably, DBI achieved a 6.32% engagement rate – significantly outperforming industry benchmarks and proving that our community is not only large – but also deeply invested in our mission. DBI has cultivated an authentic, activated community that actively participates in advancing dense breast awareness.
European News / The Netherlands
The Dutch National Institute for Public Health and the Environment has published a feasibility study on a temporary extension of the National Programme for Breast Cancer Screening to include MRI scans for women with density level D, and has also outlined scenarios to accelerate implementation with a timeline.